
Some of the more enjoyable debates I am having nowadays are with friends with careers in television and the visual arts. The debate is often about the future of online television and runs along the following lines:
Myself – ‘Kids aren’t watching TV anymore, or reading newspapers. The content distribution model for TV has to change’
TV Professional - ‘Of course there is a future in online TV – but no-one has been able to monetise it yet. Until that is sorted, big changes in the networks won’t happen’ …. etc
The rest of the conversation is predictably circular and seems to centre on a central assumption – that until someone works out how to make money from online TV, networks (and producers of content) won’t change their business models.
Then you see a You Tube video with a bunch of kids talking about the future of television and one is left wondering whether we are debating the right things.
The link comes from a VC in NYC’s blog. Am not a sure of its origin, but this candid interview somehow represents the problem with the debate that I characterised above.
Whilst we argue amongst ourselves on how to transform television into something more relevant for the BBC’s younger audiences, a whole generation today is learning to go without this channel altogether.
My favourite quote from these 14 year old girls, when asked whether they would like to be the president of TV network, is “Um, no, coz you’re going to lose all your money”.
Source: TED Talks, Peter Hirshberg on TV and the web, Dec 07. Explaining how the computer ambushed television
Filed under: Uncategorized , Social Media, TV

